Same song, brand-new life
Most tracks peak in their first week, then fall off a cliff. Extra Version gives them a second run: artists such as Honey Dijon, Switch (Major Lazer), LP Giobbi, Jeonghyeon and Saoirse remix a track, and we put it in the hands of YouTube Shorts creators with full in-app attribution.
My role — I led the marketing campaign from the first idea to the final results.